TAG Heuer has a long-standing relationship with sports and this is no coincidence, a manufacturer of fine timepieces for over 150 years, the company has forged their history on chronograph innovation. Founded in Saint-Imier, Switzerland, by one Edouard Heuer in 1860. Son to a Swiss shoemaker, Edouard decided to embark on a conquest to create some of the world’s finest chronograph timepieces. Edouard from an early age was dazzled by the dream of not only creating timepieces that could record time but also imprisoning it in ever-more precise and advanced mechanical timepieces. From his apprenticeship at the age of just fourteen, Edouard was obsessed with innovation as he chased ever-greater accuracy. In 1882, as sports became more competitive, he…
