Chrono24 Magazine

Not only are there dozens and dozens of mainstream brands, but also a whole world of smaller, independent names just waiting to be discovered. We’ve already taken a look at some interesting indie brands with watches for less than $3,000. Now, we're turning our attention to what higher price points have to offer. With that in mind, let's dive into three independent companies and check out our favorite model from each.

Our loyal readers might remember that we hosted two fantastic get-togethers in Germany and London in 2018. As a result, our goal for 2019 was to host a successful event in one of the world's most exciting cities: New York. I’m happy to report that we achieved that goal. Chrono24’s third get-together took place on June 5th at Manhattan's illustrious Dear Irving on Hudson. We met many Chrono24 users, watch collectors, and friends. If you weren't able to attend, here’s a short recap of the evening.

It's hard to talk about Rolex without sounding hyperbolic. The brand with the crown is one of the most popular (watch) brands in the world – if not the most popular. So we asked ourselves: What would happen if you put some of Rolex's most popular models, such as the Daytona, Explorer, and Datejust, on a tray and let watch aficionados and novices give their unfiltered opinions about both the watches and the brand itself? Find out what happened in our video and let us know how you feel about Rolex!

When you think of luxury watches, which brands come to mind? In all likelihood, Omega, Rolex, and Patek Philippe are the first on that list. However, in the past couple of years, brands like Hermès, Montblanc, and Bvlgari seem to be garnering more and more attention. With technical innovations, bold designs, and strategic product placement, these brands are well on their way to winning over a growing number of watch enthusiasts. What are the models to look out for?

When you work at Chrono24, the world's largest online marketplace for luxury watches, the topic of watches is unavoidable. This series will give our own watch lovers the chance to tell their stories. Some caught the watch bug after they began working at Chrono24, others had already lost their heart to the world of horology long before joining us.

When we talk about watches, we usually focus on personal stories or the technical specs that make a watch interesting for certain buyers. However, more thought and care goes into branding than you might think. In the luxury watch industry, brand image is incredibly important. It plays a major role in shaping people's perception of different brands. Ideally, it should correspond to the kind of customers the company wants to attract. In this article, we'll take a closer